It turns out that messaging apps-like WhatsApp, LINE, and Facebook messenger-are taking the lead as the preferred communication channels in use today. Now, with the unveiling of WhatsApp Business API, companies worldwide are clamoring to use it, too.Īnd why not? In today’s omnichannel world of texts, chats, posts, and tweets, consumers increasingly want to interact with businesses the same way they connect with their family and friends. It’s a fast, simple, and convenient way for family and friends to chat, create group texts, share photos and videos, send and receive documents, and engage in private, secure conversations anytime, day or night. WhatsApp has quickly emerged as the go-to messaging app for over 1.6 billion consumers around the globe.
There’s a lot of business buzz right now about the WhatsApp messaging app, and with good reason. Pranav Deshpande, Product Marketing Manager, Messaging
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